We are excited to announce a fresh new look that reflects our school’s values, vision, and the vibrant international community we are proud to serve. This rebrand represents not only an update to our logo and visual identity but also a renewed commitment to providing an exceptional education for AISB families.
We understand that changes like these may raise questions, and we want to make this transition as smooth and transparent as possible. Below, you’ll find answers to frequently asked questions to help you and your family feel fully informed and engaged with this new chapter of AISB.
Frequently Asked Questions:
When will the new brand and logo come into effect?
As of 1st November, we will commence our transition period to adopt our new brand and logo. We will start with updating our marketing materials and commence processing future orders from our suppliers using the new logo. Over the next 12-18 months, we will transition school assets to the new logo.
Why did we change the school logo?
As AISB has grown and evolved over the past two decades, it became essential for our brand to reflect our forward-looking vision while honoring our heritage. The new logo embodies our modern approach to education, symbolising the core values that will guide us into the future. This change is a testament to our commitment to innovation and excellence, while still celebrating the strong connection between our Australian and Thai roots. You can read more about our logo design here.
What will this mean for school uniforms?
We will process a new order for uniforms with the updated logo for the new academic year (Term 1 2025) or when we run out of stock for our current uniform inventory. Students will be permitted to continue wearing uniforms with our legacy logo until they are required to change uniforms as per their year level (e.g when students grow out of current uniforms or progress into future year groups etc).
What do I need to do?
No action is required from our parents or students. There will be minimal impact and disruption to your child’s day-to-day school experience. Over the next 12-18 months you may notice minor changes to our signage, digital communications and marketing/communications materials.
How can I share my thoughts or ask more questions about the rebrand and logo?
We'd love to hear from you! Please send us your feedback via email at: enquiries@australianisb.ac.th
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